Aqua Paradise Pools & Spas [ aquaparadisepools.com ]
Aqua Paradise is a family-owned and operated business founded in 1979. It structures its business model around the practice of delivering exceptional customer service, quality products, and excellent service.
Client Goals & Requirements:
Guided by the marketing lead of Alpha Brandz, the client requirements were to implement a full web site re-design to better position Aqua Paradise as the regional leader in pool and spa sales, supplies, and support. The web site also needed to include a content manageable back-end, to provide Aqua Paradise the means to keep content relevant and current.
Solution Summary:
Key Solutions:
- Consulting to formulate online marketing strategy
- Completely restructuring of the site architecture and navigation scheme
- Full re-design of the interface
- Installation of a CMS providing key content modules
We worked with Alpha Brandz providing our online marketing expertise to compliment their brand development know-how. We collaborated to architect the new solution, from ground up, to successfully integrate within the overall brand overhaul.
The web site look focused on the message of enjoyment and fun relating to pools and spas. We also wanted to convey a sense of confidence to the web site visitors in the service capacities of Aqua Paradise.
The home page includes a rotating image slider that showcases key areas of the company's market offerings, each section having its own landing page to provide further area to highlight key services.
Every area of the web site is easily maintained through a content manageable provided by Olive Development.