Stenhouse Publishers, focused on the educational market, required a interface overhaul. The new look needed to allow for easier access to products and information, yet retain compliance with their established identity (ie. Green). Online sales is an integral part of their business, we were challenged to show a marked increase in online purchases, and visitor time-on-site.
For the re-design effort, we began by breaking down the existing web interface, and through a process of constructive schematics, site architecture design, we were able to amend the existing site to make it more efficient and user-centric.
Partnering with Olive Development, who implemented a full back-end re-development effort, the site worked to balance a very user-friendly look-and-feel, with the broadened technical solutions. We streamlined the purchase process enhancing their existing e-commerce solution to make buying books quicker and easier.
The modular foundation provided by the CMS allows the site to develop and expand, keeping content and information updated, which is vital to the publishing industry.