Bill Truslow, a highly-experienced commercial photographer, required a site that above all, would effectively and prominently showcase his photography. The new site must also reflect his personality, clearly convey his extensive experience and business objectives in an effective manner. Lastly, his new site must comply with the current resolution display capabilities of today's computer technology.
We wanted to let his work shine, that is, after all, why a visitor is viewing a photographer's web site. To accomplish this, we focused on a clean, minimal design, and keeping the background white, allowed the photos to pop as the primary visual elements.
The display capabilities of flash were employed, allowing the scale of the site to expand relative to the viewer's monitor resolution, yet image display and load time was maximized. The Flash interactive effects were designed to enhance the user experience, to draw the visitor into the site, without detracting from the visual experience or content. Lastly, the site features a custom flash-based content management tool, allowing Bill to keep work examples current and updated.