Zehnder America
Zehnder America is a U.S. based subsidiary company of Zehnder, a European owned manufacturer of decorative space-saving radiators. With operations in more than 15 countries and over 100 years of production experience, Zehnder is the world's leading decorative radiator supplier.
Client Goals & Requirements:
Zehnder required their site to work within the global brand, but be positioned to speak to the U.S. market. Their site needed to better address their target market, reinforce their brand, and relate to their other marketing materials.
Solution Summary:
Key Solutions:
- Information architecture, schematic and user experience evaluation
- Interface design
- Design of eCommerce shopping experience
- Incorporation of Content Management System
To optimize the user experience, we first boiled down interface through schematics and re-worked the site architecture to make content more intuitively structured.
Working towards a cleaner interface design, we wanted to make the brand was clearly established, and the content intuitive and accessible.
The eCommerce experience was designed to ensure that the products were easily accessible with a seemless purchase process for both home owners and deverlopers.
The site is now fully content manageable, and e-commerce enabled, serving to facilitate the company's sales and marketing efforts.